What happens if a lead asks a question the AI can't answer?
Last updated: June 5, 2026
While our AI is designed to handle the vast majority of common inquiries, there will inevitably be complex or highly specific questions that require a different touch. To ensure a premium experience for your leads, the system uses a two-tier safety net so that no query goes unanswered.
1. Automated Knowledge Base Matching
If the AI encounters a question it hasn’t been specifically trained on, its first step is to scan your connected knowledge base, as well as all available online resources you have provided.
How it works: The AI identifies key terms in the lead's question and searches for the most relevant article.
2. Handoff to your team
If the AI determines that the query is unique or requires a nuanced conversation, it triggers an escalation protocol.
The Handoff: The system will notify your available team members via email (p.s. slack integration is coming as well 🚀). Learn here on how to set up the handoffs:
Handoff customer support cases to your team
You will never have to worry about the AI "hallucinating" or hitting a dead end. Whether through your provided resources or a direct line to your team, we ensure every lead gets the answer they need.
Pro-Tip: You can monitor the "Unanswered Questions" by setting up conversation intelligence in Outcraft AI. This is a goldmine for your content strategy—if you see the same "unanswerable" question popping up frequently, it’s a clear sign that you should write a new Knowledge Base article to cover it!