Why is "N/A" appearing instead of a merge tag value in initial emails?
Last updated: July 16, 2026
If you're seeing "N/A" displayed in place of a merge tag (such as {{ company }}) in your sent emails, this is typically caused by one of the following reasons:
The contact property is empty
When a merge tag references a contact property that has no value, "N/A" will be inserted in its place. This is expected behavior when the underlying data is missing.
Initial predefined emails do not apply AI fallback logic
If the email is sent as an initial predefined email, the AI layer is not applied. This means any fallback instructions you've added to your AI agent (e.g., instructing it not to write "N/A") will have no effect on these emails. The merge tag value is inserted directly, without AI processing.
As a result, even well-crafted fallback logic in your agent's instructions will not prevent "N/A" from appearing in initial predefined emails when the referenced property is empty.
Recommended workaround
The safest approach is to avoid using merge tags for properties that are not guaranteed to be populated in your initial predefined emails. If a property may sometimes be empty, consider removing that merge tag from those emails until a merge tag-level fallback solution is available.
A note on contact vs. company data
Currently, the integration only has access to contact properties in HubSpot — not associated company records. If the data you need is stored at the company level rather than on the contact itself, it will not be accessible as a merge tag unless it is also present as a contact property.
If you use a HubSpot workflow to copy a company property onto the contact, keep in mind that contacts can have multiple companies associated with them, which may lead to inconsistent data being passed through.