Creating A/B Test Campaigns

Last updated: July 16, 2026

To test the efficacy of two campaigns with the same objective and same lead source, create an A/B Test and see which performs best.

Requirements

Both variants must have the same campaign objective and the same campaign lead source.

Setup

  1. Click + Create A/B Test.

  2. Name the A/B Test.

  3. Select the Base Campaign for Variant A and give it a unique name.

  4. Select the Base Campaign for Variant B and give it a unique name.

  5. Enter the number of leads to be dispatched for this A/B test.

  6. Submit.

Comparing results

Once the A/B Test is live, click its row to compare results. You’ll see statistics similar to the Analytics page for each variant, plus current progress on the number of leads dispatched.

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