Understanding Your Analytics: Overview, Revenue & Reach

Last updated: July 16, 2026

View performance for individual campaigns or all campaigns over the past 24 hours, 7 days, 14 days, 30 days, or all time.

Overview

app.outcraft.ai/analytics/overview

  • Campaign Runs — total number of times the campaign was triggered for leads during the selected period.

  • Engaged — leads who meaningfully interacted with the campaign: replied, answered, clicked, or showed interest.

  • Successful Outcomes — campaign runs that reached the intended goal: booking, purchase, qualification, handoff, or reactivation.

Revenue Breakdown

  • Coupon Revenue — revenue from orders where a campaign coupon or discount code was used.

  • Attributed Revenue — revenue linked to the campaign through attribution, even without a coupon.

  • Total Revenue — combined revenue from coupon usage and other attributed conversions.

Want completed objectives/conversions detail? This is not currently available to end-users. Contact Outcraft Support and they will provide links to conversions.

Reach

app.outcraft.ai/analytics/reach — performance by outreach method.

  • Pick-Up Rate — percent of voice calls with human interaction.

  • Voicemail Rate — percent of voice calls that reached a voicemail box.

  • Email Open Rate — percent of Outcraft emails opened by leads.

  • Email Click Rate — percent of leads that opened the email and clicked the link. Only tracked if Shortened Links are enabled for the campaign.

  • SMS Delivery Rate — percent of SMS successfully delivered. SMS open rate is not an available statistic.

  • SMS Link Click Rate — percent of leads that clicked the shortened link in the SMS. Only tracked if Shortened Links are enabled.

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