Configuring Outreach Channels: Voice, Email, SMS & WhatsApp

Last updated: July 16, 2026

Enable and configure the channels the agent uses: Voice & Calls, Email, SMS, and WhatsApp. Each has its own Configure panel for fine-tuning outreach.

WhatsApp requirements

To enable WhatsApp you must have a Meta for Business account connected to a WhatsApp Business account.

Only one WhatsApp account can be connected to your entire Outcraft AI account.

US SMS requires A2P registration

Before SMS will deliver reliably to US numbers, the campaign’s sender must be registered for A2P (10DLC). Outcraft helps submit this, and approval can take time — start early. EU destinations are exempt from A2P.

Contact Outcraft AI directly to start the compliance application process.

Troubleshooting: all my SMS to US numbers show as undelivered. This almost always means A2P registration is missing. Complete your A2P DLC registration form and provide it to Outcraft Support.

Channel notes by campaign type

  • Outbound campaigns (Book Appointment, Abandoned Cart, Qualify Lead): enable the channels used in your outreach sequence.

  • Inbound support: Voice & Calls is the essential one; Email/SMS/WhatsApp are complementary.

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