Setup Dynamic Cart Link

To send a personalized recovery checkout link to each lead after a conversation, follow these steps:

1. Go to your General Campaign Settings and set the Link Source to Dynamic.

2. When sending a checkout/updated event via the Custom API, include a cart_link field in the event payload with the fully constructed checkout URL for that lead. For example:

   {
     "outcraft_event": "checkout/updated",
     "unique_id": "some_unique_id",
     "cart_link": "https://yourcheckout.com/some_unique_id"
   }

3. The system will detect the cart_link in the lead's metadata and use it as the recovery checkout link when sending campaign messages.

Usage

Once set up, every time a lead's checkout/updated event is received with a cart_link, the lead's metadata will be updated with the latest link. This means if a lead updates their cart or provides additional information (such as a phone number) later in the funnel, you can send a new event with an updated cart_link and the lead record will be refreshed accordingly.

Note on lead identification: Leads are identified in the following order of priority: unique_id, then email, then phone number. If none of these match an existing lead, a new lead is created. Also note that email addresses are normalized — for example, anything after a + sign in a Gmail address is stripped, so user+tag@gmail.com is treated the same as user@gmail.com.