Recover Abandoned Cart: Campaign Setup Guide

The Recover Abandoned Cart campaign type is designed for ecommerce brands to engage potential customers who left an item in their cart without completing the purchase. Outcraft reaches out to convert the sale, offering incentives and deals as part of the campaign.

1. Create the campaign

1. Log in and go to app.outcraft.ai/campaigns.

2. Click + Create New and type a name for your campaign.

3. Select Create New Company, then Create.

4. Select Recover Abandoned Cart, then Continue.

2. Choose your lead source

Select one of the three available integrations to source leads into Outcraft AI.

If you are using Klaviyo to source leads, click Connect Klaviyo Account now using Administrator permissions.

3. Set up the shared campaign steps

These steps are the same for every outbound campaign type:

1. Company profile (Identity, Industry, Compliance) → Setting Up Your Company Profile

2. Campaign Brief, Guardrails & Custom Fields → Writing Your Campaign Brief

3. General Settings (follow-ups, sendable links, hand-offs) → General Settings guide

4. Schedule → Setting Campaign Schedule

5. Outreach Channels → Configuring Outreach Channels

6. Outreach Sequence & Follow-Ups → Building Your Outreach Sequence

7. Interaction Evaluations → Setting Up Interaction Evaluations

8. AI Agent configuration → AI Agent Configuration

9. Phone numbers → Adding Phone Numbers

10. Email accounts → Connecting Email Accounts

4. Offers & Incentives (unique to this campaign type)

In the campaign Instructions, use Add Instruction Section to register discount codes.

• Register the codes this campaign may use (e.g. FINISH10). The code referenced in your prompt should match one registered here.

• Tiered discounting. A common, effective setup is two codes: a standard offer (e.g. 10%) the agent leads with, and a higher code (e.g. 15%) reserved only for leads who keep hesitating on price. Register both and describe in the prompt when to use each.

• Keep codes short and sayable — e.g. COMEBACK10 or FINISH15, not random letters and numbers. The agent says the code aloud and the customer has to remember it.

• Use a code unique to Outcraft AI. Otherwise it is difficult to attribute which sales the tool assisted.

• Provide 1–2 sentences on how and when the agent should offer the discount, including key words or phrases to listen for.

5. Cart links: static vs. dynamic (unique to this campaign type)

In General Settings → Sendable links & codes, control what the AI may include in messages: discount codes, abandoned-cart links (during the call and/or after the offer is accepted), link source, UTM tags, and link shortening.

• Static link: use if you sell a single product — the same link suits everyone.

• Dynamic link: use for multi-product stores so each lead returns to their exact cart, including anything already filled in. Ensure dynamic links are delivered to Outcraft in the lead metadata.

• Link shortening keeps SMS short and tappable and enables click tracking in Outcraft analytics.

See also: How to setup Dynamic Cart Link (unique_id) using Custom API

6. Configure your lead source

Shopify

Connect your store, set the dispatch limit and cooldown, and enable all three Shopify webhooks — the events deliver dynamic cart links and checkout data to Outcraft, and the order-placed event is what stops the campaign from contacting leads who have already purchased.

Full walkthrough with screenshots → Connecting Shopify as a Lead Source

Klaviyo

See Using Klaviyo Flows as a Lead Source.

Custom API

See Using the Custom API as a Lead Source.

7. Review & launch

Once everything above is set, click Review and Publish.